Twitter Use?

It’s been a while since I’ve posted.  Since then a lot has changed.  I completed my first full-time year of my MBA, added a puppy to my life and joined Twitter.  The first two changes are profoundly important, but Twitter has changed the way I operate unlike the other two.  I actually joined Twitter about 9 months ago; when I first joined I didn’t understand the craze.  Now I do.  I have three Twitter accounts; one personal (@eshooman), one for the company I work part-time for, and one experimental account (@munchmylunch).  I plan to promote my blog and partake in entrepreneurial chatter with my personal account once I have a better understanding of Twitter’s best uses, I utilize social marketing making announcements of new offerings and promoting other social media such as the company blog for the corporate Twitter account I administrate, and I use my experimental account for exactly that, experimenting.  My experimental account is where I’m really learning about Twitter.  I use best-practices and strategies I’ve learned from other tweeter’s blogs and the book Twitter Power by Joel Comm (@joelcomm).  This account focuses on food, so I follow other foodies, food press, chefs and restaurateurs.  Following others provides me with up-to-the-second information about Boston restaurants’ daily specials, menu additions, openings and closings.  I am currently working on building relationships by participating in conversations and initiating comments to others’ tweets.  My social network is expanding almost exponentially without getting up from my computer… with people I’ve never met before, but have always wanted to meet!!!  I am now holding direct conversations with celebrity chefs and TV personalities; providing helpful input they may never have honored if met randomly on the street.  Twitter is amazing for building relationships.  What else is Twitter useful for?  I like to break the usefulness of Twitter down into the personal, professional, and marketing contexts.  I have my own opinions, but would love feedback to understand how others are using Twitter.