Earlier this week I attended the Demo Pavilion at the Enterprise 2.0 conference at the Westin Waterfront in Boston. I find the current social networking in business boom quite trivial. Opportunities in business social networking are apparent, but I believe corporate demand is much less than the supply of start-ups attempting to capture the market. Most companies fighting for the limited demand at the demo lacked completeness, only single pieces to the business social networking puzzle. I question the future of many of the Enterprise 2.0 exhibitors, but one company stood out as the shining star; IGLOO Corporate Social Networking encompasses solutions for internal business needs such as collaboration, knowledge sharing, and content management.
IGLOO Corporate Social Networking was the most promising business social networking software at the demo because it provides organizations with the ability to leverage talent, knowledge and relationships. IGLOO has a laundry list of academic, non-profit and policy making clients including GovernanceVillage.com (the Canadian government’s knowledge sharing website), Amnesty International, Harvard University, Hopespring, McGill University, and the University of Toronto. With the ability to create up to ten communities and unlimited number of user groups within each community, unmatched content management features, and secure collaboration IGLOO’s attraction of such high profile customers is not surprising. The management team of the Kitchener, Ontario, Canada based company were on the front lines at the demo instilling their passion for turning the hypothetical People, Process, and Information wheel. CEO Dan Latendre showed the ease of mobile use on his personal cellphone and demonstrated the simple customizable user interface. He also showed the file sharing capabilities, which was simple and easy. I am not going to go any further into the specifics of the product, but please check out their website to learn more about IGLOO (www.igloosoftware.com).
Next Post: June 23, 2008 by 5 PM