Comments on: The Art of Corporate Blogging http://thebostonentrepreneur.wordpress.com/2008/06/23/the-art-of-corporate-blogging/ The Entrepreneur's Resource Mon, 02 Mar 2009 20:25:41 +0000 http://wordpress.com/ hourly 1 By: Chris Baggott http://thebostonentrepreneur.wordpress.com/2008/06/23/the-art-of-corporate-blogging/#comment-12 Chris Baggott Wed, 25 Jun 2008 20:14:50 +0000 http://thebostonentrepreneur.wordpress.com/?p=10#comment-12 Generally speaking, what's different about Corporate Blogging vs. individual or citizen journalism...is that you should focus on repeat visits. The vast majority of blog visitors come once. This is not a bad thing. Like the first commenter mentioned, the traffic most blogs generate is from search engines. Blogs are a great way to introduce yourself and your. Other tactics like email or downloads are the mechanisms to convert that traffic into leads or customers. Best, Chris Baggott CEO Compendium Blogware www.compendiumblogware.com Generally speaking, what’s different about Corporate Blogging vs. individual or citizen journalism…is that you should focus on repeat visits. The vast majority of blog visitors come once.

This is not a bad thing. Like the first commenter mentioned, the traffic most blogs generate is from search engines. Blogs are a great way to introduce yourself and your. Other tactics like email or downloads are the mechanisms to convert that traffic into leads or customers.

Best,

Chris Baggott
CEO
Compendium Blogware
http://www.compendiumblogware.com

]]> By: thebostonentrepreneur http://thebostonentrepreneur.wordpress.com/2008/06/23/the-art-of-corporate-blogging/#comment-11 thebostonentrepreneur Tue, 24 Jun 2008 18:14:56 +0000 http://thebostonentrepreneur.wordpress.com/?p=10#comment-11 Mike, I'm glad the HubSpot Blog is being recognized for its value. It's clear HubSpot puts effort into making the blog informative while not seeming self-serving. I believe this is why HubSpot has success in converting blog traffic into paying customer. Ben, I think I find your post thought provoking because it IS written in the negative point-of-view. If it was written in the positive (giving the "Do's" of corporate blogging) then it would be bland and less intriguing. I enjoy your blog. Keep up the good work!!! -Eric Shooman The Boston Entrepreneur Mike,
I’m glad the HubSpot Blog is being recognized for its value. It’s clear HubSpot puts effort into making the blog informative while not seeming self-serving. I believe this is why HubSpot has success in converting blog traffic into paying customer.

Ben,
I think I find your post thought provoking because it IS written in the negative point-of-view. If it was written in the positive (giving the “Do’s” of corporate blogging) then it would be bland and less intriguing. I enjoy your blog. Keep up the good work!!!

-Eric Shooman
The Boston Entrepreneur

]]> By: Ben Jones http://thebostonentrepreneur.wordpress.com/2008/06/23/the-art-of-corporate-blogging/#comment-10 Ben Jones Tue, 24 Jun 2008 15:25:53 +0000 http://thebostonentrepreneur.wordpress.com/?p=10#comment-10 @ Mike My point was that most companies do it badly. However, I tried to use the opportunity to provide a teaching tool for anybody that may be thinking about starting a blog for their company. This effort might have belittled my original point but I think it was necessary none the less. @ Author (sorry, didn't see your name) I'm glad you found the post thought provoking. The responses have been mixed but that was to be expected. Just thought that writing from the negative side would be an interesting way to teach aspiring corporate bloggers the "no-no's". -) I do also genuinely believe that the vast majority of corporate blogs don't do it effectively. However, I have been introduced to a few that do(ie...Hubspot) and I was glad to see it. Thanks for your participation. Your opinions are welcome and much appreciated at Ben Means Business. @ Mike

My point was that most companies do it badly. However, I tried to use the opportunity to provide a teaching tool for anybody that may be thinking about starting a blog for their company. This effort might have belittled my original point but I think it was necessary none the less.

@ Author (sorry, didn’t see your name)

I’m glad you found the post thought provoking. The responses have been mixed but that was to be expected. Just thought that writing from the negative side would be an interesting way to teach aspiring corporate bloggers the “no-no’s”. -) I do also genuinely believe that the vast majority of corporate blogs don’t do it effectively. However, I have been introduced to a few that do(ie…Hubspot) and I was glad to see it. Thanks for your participation. Your opinions are welcome and much appreciated at Ben Means Business.

]]> By: Mike Volpe http://thebostonentrepreneur.wordpress.com/2008/06/23/the-art-of-corporate-blogging/#comment-7 Mike Volpe Mon, 23 Jun 2008 21:59:52 +0000 http://thebostonentrepreneur.wordpress.com/?p=10#comment-7 We're glad you like the HubSpot Blog! I agree with you that a company blog - if done right - is a very effective marketing tool. Our blog gets as much traffic as our company website, which means by blogging effectively we have doubled our total website traffic. Our blog visitors also convert into leads, and we have closed new customers from the people who first found us through our blog. Over the past 2 years, we have accumulated 5000 blog subscribers, our blog has been nominated for 2 SEMMY awards (a marketing industry blog award) and is in the AdAge Power 150, meaning that we're one of the top marketing blogs in the world. If Ben's point were that most companies do a bad job of blogging, I might agree. But his point seems to be that companies cannot blog effectively. And Ithink you are right to really question that... We’re glad you like the HubSpot Blog! I agree with you that a company blog – if done right – is a very effective marketing tool. Our blog gets as much traffic as our company website, which means by blogging effectively we have doubled our total website traffic. Our blog visitors also convert into leads, and we have closed new customers from the people who first found us through our blog. Over the past 2 years, we have accumulated 5000 blog subscribers, our blog has been nominated for 2 SEMMY awards (a marketing industry blog award) and is in the AdAge Power 150, meaning that we’re one of the top marketing blogs in the world.

If Ben’s point were that most companies do a bad job of blogging, I might agree. But his point seems to be that companies cannot blog effectively. And Ithink you are right to really question that…

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